Denotation and connotation

 

 

Denotation:

 

 



1) Babies - enjoying themselves - on roler skates

2) Set in a park

3) Long shot

4) Buildings in the back ground

5) High key lighting

6) Water bottles everywhere. particularly the foreground

 

 

Connotation:

 

 

The high key lighting and the babies enjoying themselves represents the 'feel-good factor' or a warm summers day which is when people tend to feel their best. The long shot gives 'a wider view' or 'bigger perspective on life'. Having the water bottle in the foreground makes it the centre of attention and there is a sharp focus on it so that it immediately catches the eye of the audience before anything else in the picture. The babies are still in sharp focus but not as sharp as the bottle, this makes them the second focus of the viewer as babies usually are refreshed giving the sence of feeling you will get from the product.